AI Insights · Timothy · December 2022
Top 5 Social Apps on Android in the Middle East Q4 2022
In Q4 2022, the top social apps on Android in the Middle East saw varied performances in downloads, revenue, and active users. Detailed insights from Sensor Tower reveal the trends.
In the fourth quarter of 2022, the top social apps on the Android platform in the Middle East showcased a diverse range of performances in terms of weekly downloads, revenue, and active users. Here's a detailed look at the trends for TikTok, Facebook, Instagram, TikTok Lite - Save Data, and Bigo Live - Live Streaming App.
TikTok experienced a steady increase in weekly revenue, starting at around $1.2M in late September and peaking at approximately $1.4M by the end of December. Weekly downloads for the app saw a significant rise towards the end of the quarter, reaching 237K in the last week of December. Active user numbers remained robust, fluctuating between 18.6M and 19.6M throughout the quarter.
Facebook maintained a consistent performance in weekly revenue, with a slight peak of $18.5K in early December. Weekly downloads were relatively stable, averaging around 140K, with minor fluctuations. The app boasted a strong user base, consistently engaging over 20M active users each week.
Instagram showed notable growth in revenue, especially in November, reaching a peak of $2.2K. Downloads saw an upward trend towards the quarter's end, peaking at 172K in the final week of December. Active users for Instagram increased slightly, from 17.7M at the start of the quarter to 18M by the end of December.
TikTok Lite - Save Data did not generate any revenue but maintained a steady download rate, culminating in a peak of 123K in the last week of December. The app's active user base also showed positive growth, rising from 1.2M to 1.3M over the quarter.
Bigo Live - Live Streaming App experienced fluctuations in weekly revenue, peaking at $355K at the end of October. Downloads remained relatively stable, with a slight increase towards the end of December, reaching 83K. Active user numbers for Bigo Live varied slightly, ending the quarter at approximately 966K.
These insights, sourced from Sensor Tower, reflect the dynamic landscape of social apps in the Middle East on the Android platform during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.
